Street Address
City, State, Zip
Phone Number
ART DIRECTOR / DESIGNER
Victor Hugo Aranda - vhadesigns@gmail.com
Reports may be mandatory but they don't have to be mundane. When it comes to covers, they should not only grab your attention but act like a billboard and be able to quickly tell you what you'll be looking at when you open the report. Inside the report, layout and visuals are equally important, they not only help the reader read the report but also help to better interpret the content and graphics.
Report designed for John Snow, Inc (JSI), a public health management consulting firm.
4 page report designed for John Snow, Inc (JSI), a public health management consulting firm.
Developed Sell Sheet for Boston Scientific, a global medical device company.
Developed logo and folder, and other related convention materials for Boston Scientific employees and client conference, a global medical device company.
Report designed for John Snow, Inc (JSI), a public health management consulting firm.
Fact sheets for Conservation Law Foundation, a legal advocacy foundation based in Boston.
With this round of menu design we wanted to go beyond just a new look, our goal was to reduce the amount of pages, as well as the paper and how it was bound - giving it more of a premium feel. This menu was developed to tell a story about Unos and the experience the customer will have with the food. The use of large editorial photos, bold distressed fonts gives this menu character.
A brand is a unique identifier - an image and/or name that people associate with a business. It's important for me as the designer to spend time understand what the business is and their goals so I can make sure the brand represents how a business wants to be viewed, and even experienced by their audience.
A critical component to product marketing is packaging design. A well crafted design and innovative package can capture a customers attention and contribute to the purchasing decision.
A good design is important for websites and social media, but beyond just looking good, the design must keep the web user in mind, help them find what they're looking for, while also maintaining credibility and brand.
When designing for apparel I consider how the apparel moves and it's purpose. Also, I think about how my design will be transferred to the clothing, how the colors I choose will be seen on the apparel and the costs for the entire process.
I developed and came up with the idea for a special T-shirt to go along with our "Whole Hog Burger" promotion/contest. The winners were excited to show off the swag after they successfully finished the large burger along with fries and onion rings.
I designed and sold these shirts as a fun way of expressing the reason of attending the event. Dedham Day is a local town fair that has a cow plopping tradition.
I was commissioned by a restaurant company to develop t-shirts. They own two types of restaurants, one was celebrating 80 yrs in the pizza and Italian category and the other was celebrating 60 yrs in the Mexican category.
I was commissioned by a restaurant company to develop t-shirts. They own two types of restaurants, one was celebrating 60 yrs in the Mexican category and the other was celebrating 80 yrs in the pizza and Italian category .
these series of shirts are designed to express a message to the consumer. Each shirt is specified to a category "Baked with love" is for the pizza station and "We chop you enjoy" is for the salad station.
I was hired by a local county fair to create and design a series of shirts for their bull riding event. These shirts were displayed to sell at the event.
Crossfit has become a national movement, with local gyms popping up in every corner. My Crossfit gym, Crossfit Together in Hyde Park, was looking to update their logo and stand out at competitions with bolder apparel. In developing their new logo, I specifically thought about how it would look on various types of clothing, including sweatpants and t-shirts.
Objective
Build an application to help parents to find quick and easy activities for their child(ren) based on age and what they like to do if it’s either weekdays or weekends.
The Problem Statement
The problem I suspect is that parents with children (one or more) of ages 10 and under often don’t know what activities to do with kids on any given day. It can be particularly challenging to make decisions when the parent has more than one child of different ages, they have a tight budget and don’t know what’s it going to cost for any activity.
Link to Prototype https://invis.io/JMQ576SZUF8#/342616564_1
Environmental design sets the stage for any place of business, and most importantly a restaurant or retail shop. This is the design process that addressed everything from the menu boards, artwork, outside signage, labeling, to the interior color palette.
Uno Pizzeria & Grill developed a new concept within their franchise, to create a fast casual local pizza joint. This new concept was harkening back to the roots of the original Pizzeria in Downtown Chicago, the mood board was based off of the original location. I was given the task to combine the nostalgic with a slight contemporary look & feel.
From choosing the interior colors, to developing the menu panels, signage, exterior and digital advertising, merchandising displays and packaging, I wanted the customer to feel like they were ordering food from their local market, where all the produce was right out back, even though they were in the heart of a major city.
Posters have various purposes - they inform, they contribute to the feeling projected by the environment or they can simply be appreciable art work.
Victor Hugo Aranda - vhadesigns@gmail.com